As you get older the chances are very high that you’re becoming gradually more interested in finding the best anti aging skin cream. Because so many of us care about how we look as we age the market for skin care products and anti aging products is absolutely enormous.

So today I’m here to give you the good news, the bad news and the ugly news about anti aging creams. Let’s start with the bad news.

The reality is that most skin care products do very little. The reason for this is simple, profit. There is huge money to be made making a cheap low quality product and spending huge amounts of money advertising it on TV. There is billions of dollars at stake in the skin care industry and just like in any other industry with billions of dollars at stake there is companies that have a less than ideal business philosophy that results in huge profits but poor quality products. The incentives to produce cheap low quality anti aging skin care products are enormous.

Produce a cheap low quality product and advertise on television and it’s a recipe to make millions or billions of dollars profit.

Now to the ugly news about anti aging skin creams. Many of them, including big name products you may be using right now, contain dangerous ingredients which are known to cause cancer and a range of other health problems including skin irritation. The reason for this is simple. These chemical ingredients, including many petrochemical products (i.e. products derived from crude oil such as mineral oil and petrolatum), are extremely cheap and are therefore very cost effective to use to produce a range of skin care products that cost very little to produce.

There are excellent natural ingredients which are known to be effective at improving skin health and which are known to be safe but in just about all cases these are much more expensive than chemical alternatives.

Now to the good news. There are small anti-aging companies that produce top shelf high quality anti aging skin creams and other natural skin care products that use highly effective natural ingredients that are also safe to apply to your skin. However because these ingredients are much more expensive the products cost much more to manufacture. However they are not more expensive to buy for one particular reason.

It’s advertising. These companies cannot advertise and still sell their products at a competitive price. Therefore they choose not to advertise because they understand that over time they will develop a growing base of dedicated long-term customers who understand the quality of the products. This is a long-term business growth philosophy rather than a philosophy for short-term profit.

They know that, over time, they will develop a growing group of dedicated customers who know the quality of the products and who will use them for life. This is a long term growth philosophy at the expense of short-term profits. It produces a solid stable long-term business based on product quality rather than marketing.

So it is entirely possible to buy high quality skin care products such as anti aging skin creams but it’s unlikely that you will know who makes them because they aren’t advertised.

One of these small anti aging companies has even decided to offer a 100 percent money back guarantee on its entire line of anti aging skin care products because it understands the quality of its products.

That’s the good news about anti aging skin creams. It is also the bad news and the ugly news. The educated consumer needs to understand exactly how the industry works and how to avoid the bad products.

If you’d like to find out who makes the finest anti aging skin creams (who you’ve probably never heard of) then visit my website.

Visit Restore My Skin to find out more about Antiaging Skin Products or more about the best Anti Aging Skin Cremes.